| Chipotle Mexican Grill is targeting the gaming community in its latest marketing campaign. The
U.S. fast-casual restaurant chain is launching its new campaign in
partnership with Capcom's Street Fighter 6, an upcoming fighting video
game set to release on June 2. - Chipotle's marketing campaign offers a promo code, "HDKN236," that customers can use via the Chipotle app to redeem 250 fighter coins at checkout.
- The
partnership also features in-game integrations like Chipotle Daily
Brackets, Battle Hub Signage, and Chipotle-branded avatars.
- The
tie-up also makes Chipotle the first restaurant brand to offer free
food as a type of viewer reward on Twitch, with the opportunity for
Street Fighter 6 streamers to win a free order of guac and chips.
- The
restaurant chain is further positioning itself in the gaming world by
serving as the parenting sponsor of the 2023 Evolution Championship
Series and a sponsor of PlayStation media advertiser Combo Breaker.
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