Sephora announced the return of its "Sephoria" beauty event.

 

Sephora announced the return of its "Sephoria" beauty event.  The event will take place in a hybrid format after moving online during the pandemic. Sephora held its first "Sephoria House of Beauty" event in 2018. This year's event will include a virtual component on a gaming-like 3D platform. Attendees will be able to participate as digital avatars. The event will take place on Sept. 29 and 30. Sephora invested in several virtual technologies during the pandemic, including: Its AR-powered Sephora Virtual Artist app. Its release of Instagram augmented reality filters to help users "smell with their eyes."