The Laundress relaunched on Wednesday. The move comes after the Unilever-owned premium laundry care brand issued recalls due to product safety concerns. The Laundress issued safety notices in November for products that may contain elevated bacteria levels. - The company subsequently recalled 800,000 units of a fabric conditioner product over the presence of ethylene oxide.
- 730,000 units had already been recalled in December for a separate reason.
- The Laundress released a new product collection as part of its relaunch.
- CEO Clemens Herrmann said the products now exceed U.S. industry standards.
| 