What happened: While generative AI tools like ChatGPT are raising job loss concerns, nearly 65% of C-suite leaders in an Upwork survey said they actually plan to increase hiring due to the technology. Details: Upwork hired the independent research firm ClearlyRated to poll 1,400 U.S. business leaders across industries on their use of generative AI. What the numbers say: Nearly 50% of business leaders say they will hire more freelancers and full-time employees as a result of generative AI. A disconnect also exists between the C-suite and their leadership team about the technology's adoption. While 73% of C-suite executives embrace it, the percentages are lower among VPs, directors, and senior managers. The results also showed that 68% of full-time remote companies actively embrace generative AI, while only 53% of office-based companies do so. The takeaway: While tools like ChatGPT and Microsoft 365 Copilot can enhance worker efficiency and productivity, they still have limitations in fully automating human jobs and tasks. "You can't really automate the entire job or task because of this tool," according to Kelly Monahan, managing director of Upwork's research institute.
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