According to DMG, over the next three years, e-commerce shoppers in Africa will reach 500 million users.

 

According to DMG, over the next three years, e-commerce shoppers in Africa will reach 500 million users.

  To support that trend, logistics and transport infrastructure needs to improve.


  • Consumers increasingly demand faster delivery times, yet the costs of last-mile delivery are high.


  • MIT estimates that the cost of getting goods from Ethiopia to Nigeria is four to five times higher than what a trip with a similar distance within the U.S. would cost.
  • Moreover, according to the U.S. International Trade Administration, financial penetration in the continent is quite low.
    • Only 10% of Africans have a debit card, and just 2% have a credit card.

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