According to a survey from Mercaux, in 2023, 83% of retailers plan to invest in e-commerce.   In comparison, 72% of those surveyed plan to invest in physical stores. Only 11% of retailers offer a frictionless omnichannel experience where customers can transition between shopping online and in-store. The priority for retailers when investing in technology is improving customer experience. 87% of respondents stated so. 500 retail executives were surveyed for the study. The survey did not cover wine and grocery retailers.