" Nike has historically had a high success rate in protecting its "Just Do It" trademark, as it already has federal registrations and common law rights around the phrase.
- Revive Farming Technology is a Texas-based hemp farm that sells hemp paper, ashtrays, vape cartridges, and other types of hemp.
- Revive already uses the slogan "Just Hemp It" in its marketing and website and argues that it is already associated with the phrase.
- Their website also uses a symbol that indicates that the slogan is a registered trademark.
- Nike has asked the Trademark Office to deny the application by Revive.
