7UP is refreshing its brand internationally, aiming to position the drink as a break from day-to-day life.
The rebrand will be launched in March and will initially impact consumers in the U.K., EU, Latin America, China, Egypt, Pakistan, India, Saudi Arabia, and Bangladesh.
The company's new tagline will be "New Get Up, Same 7UP."
- The bottles and design will keep the same green color but add more highlight tones to promote the citrus taste of the drink.
- This is the first redesign for the brand in over seven years.
- The brand will launch a marketing campaign based on the idea of "UPliftment," which is how the drink can provide high moments on a regular day.
- The company will also use the rebrand to promote 7Up Zero Sugar more predominantly, as the zero sugar option has seen double-digit growth in the past few years.
