Jameson Irish Whiskey is launching a new campaign that will see the company sell customized cardboard cutouts marketed as "Jameson Desk Decoys" that can be used as stand-ins at work while consumers take St. Patrick's Day off from work.
The new marketing campaign is built around a 60-second ad spot starring Regina Hall.
The campaign is based on the statistics that 61% of Americans feel guilty about taking paid time off.
- The cardboard cutouts will cost $17.80, which is a tie-in to the year the brand was founded.
- The proceeds from the decoys will be donated to the Restaurant Worker's Community Fund.
