The Trade Desk, an ad-tech firm, reported a revenue of $1.58B in 2022 — a 32% YoY increase.
The company also reported a 24% YoY revenue increase in Q4 2022.
- The company credited the revenue to an increase in demand for its Unified ID2.0 identity framework. They reported that campaigns run on Disney's UID2 audience graph were 12x more effective for marketers reaching their target audience than before the introduction of the ad tech.
- The Trade Desk said it expects to continue seeing growth as it provides a premium ad alternative at scale, a solution used by Connected TV platforms, which are becoming more popular as non-ad-supported streaming has declined.
- The Trade Desk will also benefit from Google ending the use of third-party cookies as it allows companies to store and use first-party data.
