Olay has partnered with TikTok creator Kat Stickler for a Galentine Hotline, which launched on Feb. 13 and will run until Feb. 20.
The hotline will offer relationship and skin advice using Stickler's comedy style.
The campaign coincided with Valentine's Day, as the highest number of relationships end in February.
- Those participating will be eligible for prizes, including personalized videos from Stickler and free Olay skin care products.
- The ad campaign targets Gen Z and millennial consumers, which is the core of Stickler's audience.
- The promotion also leveraged the publicity around Stickler's breakup last year.
