A new study from Amdocs shows that 58% of U.S. viewers are interested in watching major sporting events, such as the Super Bowl, in a virtual stadium in the metaverse.

 

A new study from Amdocs shows that 58% of U.S. viewers are interested in watching major sporting events, such as the Super Bowl, in a virtual stadium in the metaverse.   25% of viewers want more interactive features during the big game. The Amdocs study says that to retain and engage with the audience, especially the younger ones, the NFL is expected to develop more digitally-enhanced experiences. 20% of viewers are interested in AR coverage of the game, with 18% open to VR.  The NFL is working with Roblox to stage the first-ever Super Bowl concert in the metaverse. The 2022 Super Bowl reached an average of 112.3 million viewers on NBC, marking a 16% year-over-year increase.