Chili's Grill and Bar has partnered with R&B artist Brian McKnight for a new promotion.
The promotion will highlight the company's new "3 for Me" value offer.
The ad campaign was created by Mischief @ No Fixed Address.
- Chili's has not committed to a single agency since releasing OKRP and has instead worked with creative agency partners project by project.
- The ad shows McKnight waiting tables at Chilis before stopping to sing a version of his hit "Back at One," which explains the "3 for Me" offer.
- The campaign is being promoted through Youtube, Instagram, Facebook, and TikTok.
