Direct-to-consumer athleticwear firm and lifestyle brand Alo Yoga has partnered with the e-commerce company Obsess to launch a virtual reality storefront.
The virtual store offers digital styling capabilities, streaming beauty and wellness tutorials, and workout classes.
- Potential shoppers can experience the VR site via desktop, mobile, and the Meta Quest 2 VR headset.
- Customers can explore Alo's collections and create custom outfits in a 3D environment.
- The Obsess platform powers the Alo Yoga virtual sore.
- According
to Alo Yoga's co-founder and Co-CEO, Danny Harris, "interactive
shopping experiences incorporating VR are the future of e-commerce."
