Saxx has opened a virtual store in a 3D digital environment.
The men's apparel and underwear brand worked on the Emperia metaverse platform to develop the project.
The virtual Saxx store will allow customers to browse 3D items in a completely virtual environment.
- The metaverse environment will include gamified elements, such as "diving" into a pool to unlock a new retail area.
- The store exclusively features Saxx's "DropTemp" collection, which employs a proprietary technology that allows clothing fabrics to cool a wearer's body.
- Several DTC brands have used digital technology to open virtual stores, including Japanese beauty brand Tatcha.
- The virtual store experience can be accessed here.
