Silk mimics "Got Milk

 

Silk, the plant-based beverage company, is partnering with the kids of celebrities for a new marketing campaign promoting its plant-based milk alternative.  The advertisement plays on the "Got Milk?" campaign, and the milk mustaches it promoted.  Brooklyn Pletz Beckham, Ella Blue Travolta, Sailor Brinkley Cook, and Myles O'Neal are featured in the commercials. Each child had at least one of their parent featured in the original "Got Milk" campaign.  The ad campaign is meant to promote that Silk Nextmilk has a similar look, flavor, and feel as cow's milk despite being made with oats, soy, coconut, and other plant-based ingredients.   Silk also tied up with TikTok to provide a filter that allows users to make videos with a milk mustache.  The campaign has already gained some controversy for featuring "nepo babies," or celebrities believed to be successful due to their parents' fame.