According to Variety, Fox News Media plans to de-emphasize politics and focus on entertainment and lifestyle programming in its upcoming pitch to advertisers.
Fox
News Media executives will meet with potential sponsors on Tuesday, and
plan to spotlight the comedy chat show "Gutfeld" and original content
produced for the Fox Nation streaming service, which airs on weekend
evenings on the cable network.
- Current
Fox News Media executive VP of advertising sales, Jeff Collins, notes
that 40% of the company's overall audience tunes in for "lifestyle"
content, which includes sports, weather, and entertainment, as opposed
to news and current events.
- Annual TV network pitches to advertisers are known as "upfronts."
- A defamation lawsuit
brought against Fox by Dominion Voting Systems, alleging the network's
anchors knowingly aired false claims about the company's actions and
technology, is slated to go to trial in April.
