What the numbers say: Allegro's adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) rose by 12% YoY in 2022, reaching $550M (2.3B zloty). The company's EBITDA more than doubled between 2017 and 2022.
Relevance: Poland's economy tripled in size over the past 30 years, and its annual GDP growth averaged 4% between 1996 and 2022. Allegro is the country's leading online marketplace in Poland, and its growth serves as a bellwether for e-commerce adoption in the country.
Brands that should care: E-commerce platforms and third-party retailers should consider growth opportunities outside traditional Western European markets. While domestic giant Allegro has a home-field advantage in Poland, its success signals that e-commerce is becoming a fixture in the rapidly growing Eastern European market.
