Amazon announced the launch of its Anti-Counterfeiting Exchange (ACX) initiative .

 

Amazon announced the launch of its Anti-Counterfeiting Exchange (ACX) initiative on Thursday.   The project aims to help retail stores identify and locate counterfeits as Amazon boosts its efforts to combat organized crime on its online platform. Amazon's new initiative replicates data exchange programs used by credit card firms to locate scammers and recognize their tactics. The project allows stores and sellers on Amazon's marketplace to anonymously provide information to a third-party database that helps flag counterfeiters. Amazon tested its anti-counterfeiting initiative in 2021 on product categories where counterfeits are common, such as apparel and cosmetics items. The initiative comes as Amazon collaborates with U.S. Customs and Border Protection to identify counterfeit shipments.