Canada Goose tapped Matt Blonder to become its first-ever chief digital officer.
Blonder has extensive experience in D2C sales, which are expected to account for 80% of the retailer's total revenue by 2028.
Blonder's new role comes as part of Canada Goose's five-year strategy to boost revenue to $3B by 2028.
- Blonder has over 20 years of experience in digital, DTC, and omnichannel operations.
- He joins Canada Goose after serving as president of global e-commerce at Sweaty Betty owner Wolverine Worldwide.
- Blonder previously worked at Reebok, where he revamped its e-commerce site.
