D2C vitamin and supplement brand Care/of will begin selling its products at Sam's Club stores.

 

D2C vitamin and supplement brand Care/of will begin selling its products at Sam's Club stores.  The move comes as D2C brands seek wholesale partnerships with physical retailers to widen their reach. Craig Elbert and Akash Shah founded Care/of as a vitamin and supplement D2C brand in 2016. The company reached a deal with Target in 2021 to sell single-bottle SKUs at the retailer's stores. Care/of's latest deal will see it sell its products at 308 of the 600 stores operated by Sam's Club across the U.S. The U.S. vitamin and mineral supplements market was worth $21.4B in 2019 and is set to grow to $30.5B by 2025, according to data from Statista.