Men's Wearhouse teamed up with Snap Inc. to provide customers with augmented reality.
The apparel retailer continues expanding its tech offering after rolling out Wedding Wingman, an omnichannel platform that helps grooms and groomsmen choose wedding attire.
- Snap will help Men's Wearhouse integrate augmented reality mirrors into its stores.
- The mirrors use Snap's Apparel Try-On tool, which combines images of products with images of customers.
- Computer vision capabilities adjust the outfit images to suit each user, allowing customers to try on outfits virtually.
- Men's
Wearhouse is rolling out the technology alongside an online video and
social media campaign featuring teenagers modeling prom attire.
