Reddit expands Independent Agency Program

 

Reddit has expanded its Independent Agency Program by adding three new agency partners: Horizon Media, PMG, and Wpromote.   The company has also renewed its agreement with Tinuiti, which has been a part of the program since 2022.  The expansion of the program is part of Reddit's strategy to capture the advertising dollars of smaller brands. Reddit has been focused on working to develop its global advertising business. As part of the program, the brands receive access to features, including new advertiser incentives, bespoke insights, and early access to new ad product tests. Brands will also get to work with KarmaLab, Reddit's in-house marketing agency.