Taco Bell has partnered with Pete Davidson

 

Taco Bell has partnered with Pete Davidson for an advertising campaign that features Davidson as a morning show host named "Peter" Davidson in "Breakfast with Peter." The ad promotes the California Breakfast Crunchwrap.  Taco Bell has recently succeeded with its toned-down menu, as same-store sales increased by 11% in the fourth quarter. While Taco Bell relies less on gimmicks and more on a basic menu, competitors like KFC (double down) and McDonald's (celebrity meals) have increasingly relied on promotions to attract new customers.  Taco Bell previously partnered with Davidson on a campaign that had high engagement and positive reactions.