Walmart entered an exclusive ;distribution deal ;with ;Destination Maternity.;
The retail giant continues adding products from D2C brands to its lineup despite recently selling its D2C acquisitions Eloquii, Bonobos, and Moosejaw.
- Destination Maternity was acquired by Marquee Brands for;$50M ;after the clothing brand\;went bankrupt;in 2019.
- Marquee's latest deal with Walmart comes after it reached ;multi-year licensing agreements with clothing manufacturers;Topson Downs and Tefron.
- The agreements are intended to help Marquee Brands boost its market share.
- Walmart has begun selling products from several D2C brands in recent years, including;Bubble,;Revolution Beauty,;and ;Monica + Andy.