Multinational convenience chain 7-Eleven is revamping its image to resonate with a younger target audience with its "Anything Flows" marketing campaign. This campaign includes four TV ad spots and a makeover of the logo and cup design of its popular Slurpee frozen beverage. The brand refresh was inspired by 7-Eleven's proprietary customer research panel, "The Brainfreeze Collective," consisting of 250,000 members tasked with customer research initiatives. - The new Slurpee cups sport an eccentric look that leaves behind the old psychedelic pinwheels for bright ombre-style colors and a big, bold letter S positioned on top of the Slurpee trademark.
- The TV ad spots, which will run through Aug. 29, are both nostalgic and modern, evoking feelings of summertime joy and excitement with a humorous touch.
- 7-Eleven has also launched a new capsule collection featuring Anything Flows-themed apparel, accessories, towels, Slurpee-shaped pool floats, and more.
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