Melissa Mullen was appointed as Sweaty Betty's brand president.

on line 6/15/2023 04:53:00 AM

Melissa Mullen was appointed as Sweaty Betty's brand president.

She replaces the brand's former CEO, Julia Straus, whose departure was announced in March.

Mullen was appointed by Wolverine World Wide, which acquired Sweaty Betty in 2021.

Mullen most recently served as Vice President and General Manager of the U.K. and Ireland for lifestyle brand Jo Malone London.
Mullen also has experience working in e-commerce and merchandising roles at Nike.
Mullen will report to Wolverine World Wide's president, Isabel Soriano.