What the numbers say: QVC generated US$11.4B in worldwide revenue in 2021, up from $7.8B in 2010. The company's revenue remained relatively stable between 2010 and 2017 and then jumped in 2018. Relevance: QVC is a television home shopping network that broadcasts worldwide. TV shopping networks are weathering the decline of cable television by venturing into new sales channels. QVC leveraged its television shopping success to launch and scale a viable e-commerce site, QVC.com Where to see the impact: QVC's parent company, Qurate Retail Group, controls 0.7% of the U.S. e-commerce market. This puts the company behind Macy's, which controls a market share of 0.9%. Wayfair controls 1.1% of the market. |
