Apple's Vision Pro headset is expected to have a slow ramp-up,

 

Apple's Vision Pro headset is expected to have a slow ramp-up, with a longer timeline to reach the revenue success of previous Apple products like the iPhone and iPad.  The Vision Pro headset, launching in early 2024 at a much higher price point, is expected to have limited initial availability in the US and a slower international expansion. The iPod, iPhone, and iPad quickly became significant contributors to Apple's revenue, with the iPod generating about 16% of sales in 2004 and the iPad making nearly $20B in revenue by 2011. The Apple Watch started slower but has become an important part of the business, contributing to the Wearables, Home, and Accessories segment that brings in about $40B annually. Apple plans to require appointments for in-store purchases, localize the product for international markets, and slowly roll out new Vision Pro experience areas in retail stores. The challenges for the Vision Pro include its weight, limited use cases, the need for an external battery, and convincing consumers to wear a computer on their faces. The Financial Times reported that Apple has significantly cut its Apple Vision Pro unit shipments targets: down from an expected million units per year, Apple will now only make around 400,000 Vision Pro headsets in 2024.