Apple has issued a response to the remedies proposed by the U.K.'s Competition and Markets Authority (CMA), which aims to address potential barriers to cloud gaming in Apple's ecosystem.

 







Apple has issued a response to the remedies proposed by the U.K.'s Competition and Markets Authority (CMA), which aims to address potential barriers to cloud gaming in Apple's ecosystem. 

The CMA has proposed specific measures to make it easier for cloud gaming services to run on iOS. 


  • The CMA has outlined the following remedies: 
    • Compelling Apple, and other app store operators, to review and amend guidelines to ensure cloud gaming providers are not unduly impacted
    • Allowing prompts that let users know when a cloud gaming app is available as a web app
    • Making app store approval and rejection processes more transparent and consistent
    • Enabling sideloading of native apps on iOS
    • Facilitating the distribution of web apps through Apple's App Store
    • Enabling the installation of alternative app stores on iOS
  • In its response, Apple stressed that it has "significant concerns regarding the findings in the Mobile Ecosystem Market Study," which it alleges relies heavily "on partisan submissions by well-resourced Apple critics despite the provision of objective technical evidence to the contrary as provisioned by Apple." 
  • Apple also claims that the proposed remedies "risk disproportionately impacting Apple's ecosystem" and that the company is confident that a proper investigation will show that "the features of mobile browsers, browser engines, and cloud gaming do not show an adverse effect on competition." 
  • The tech giant released this response following the U.K. regulator's announcement that it would launch a two-phase investigation into Apple's cloud gaming restrictions. 
  • The CMA investigation looks into how Apple restricts cloud gaming through its app store guidelines, which state that all games included in a cloud service must have their own App Store Product page, and how Apple and Google have a "duopoly" over the mobile browser market. 

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