Online beauty retailer Grove Collaborative plans to launch a health and wellness hub.

 

Online beauty retailer Grove Collaborative plans to launch a health and wellness hub. The company will target sustainability-conscious consumers by paying close attention to the ingredient quality and transparency of its new products. Grove Collaborative will begin selling health and wellness through a new space on its D2C website. The decision was made after the firm discovered that "75% of our customers are currently buying wellness products, and 89% of them trust Grove more than other brands," said CEO Stuart Landesberg. Grove Collaborative recruited members of its private Facebook group to help it develop the new product categories. The company is expanding beyond its D2C channel by selling products at Walmart and CVS stores and through Amazon.