Some podcasters are weighing the cost vs. benefit of video podcasts on YouTube through experiments.
Executives from Betches Media and Pushkin Industries shared their thoughts with Digiday's Sara Guaglione.
- Guaglione inquired if the cost of creating and uploading an audio podcast was "worth it."
- Betches Media CRO David Spiegel admits that the primary challenge of producing full video episodes is the "need to hire producers to film" and edit these videos. They plan to promote their podcasts on the channel using YouTube Shorts.
- After bringing their podcast "U Up?" to YouTube, Betches Media's channel has grown to 7,000+ subscribers.
- An anonymous executive shared that they're "curious to see how" the videos of their chat shows perform to assess if a higher investment is worth it.
- Pushkin Industries VP of Marketing Eric Sandler shared that his company is "trying a bunch of presentations" to see what the audience enjoys.
- YouTube's ad revenue sharing on Shorts is yet to help creators earn more, and they "aren't sure if it ever will."
